NINGBO PENDI FURNITURE​
Furniture industry "participatory" consumer era
Source: | Author:tpl-c6d1aa2 | Published time: 3348 days ago | 1929 Views | Share:


　　With the change of consumers' consumption concept, the furniture enterprises also change the marketing strategy constantly. From the beginning of "functional" consumption, they gradually evolve into the later "brand" marketing, and finally to the "experiential" consumption , But according to the Chinese furniture sheet network understanding, recently there are enterprises opened the "participatory" mode of consumption, and this model once launched, it has been respected by consumers.
　　This also means that there is a critical transition in demand for furniture consumption - consumer demand for the first time beyond the furniture product itself, not only limited to the physical and chemical properties of furniture products, more extended to the social attributes: buy things to allow consumers to participate To what kind of new experience to participate in the process.
　　The Importance of Brand Participatory Marketing First, the brand is no longer superior, consumers have risen to the highest position. In today's furniture market environment, any brand simply formulating its own brand strategy at its own discretion to satisfy the consumer experience means taking risks and mistakes. One of the best ways for furniture brands to gain consumer acceptance is to engage consumers in brand building and take the initiative to provide their own ideas and practices.
　　Second, the tendency of the centralization of the main body of communication becomes increasingly evident. The media is no longer the sole producer and distributor of information. In today's Internet world, the online media is more like an information support platform and a popular aggregation platform. Consumers are no longer the end point of dissemination. They become a node in the dissemination process and even media in a certain sense. Among numerous marketing campaigns, consumers receive information from all sources while also creating and disseminating information to all parties.
　　Finally, consumers are truly the days when God's brand and the media no longer have the power to control all brand experiences and communications as they used to. The era of brand-led consumption has gone forever. Past professional and orthodox marketing ideas are being challenged by consumers 'self-awareness. Only by guiding and cater to consumers' behaviors and experiences can the brand's marketing effect be released to the maximum extent.
　　Participatory marketing into a secret weapon Industry insiders said that "participatory" marketing is the most powerful weapon in the current marketing battle, it has increased business and consumer communication and interaction efforts.
　　With the further improvement of Internet usage in China, young people, especially the post-1980 consumer groups, as a major user group on the Internet, have gained unprecedented market value and user status. In some developed regions, youth groups and high-income markets have entered the era of consumer experience, and the Internet environment can promote more fully the value of consumer experience.