NINGBO PENDI FURNITURE​
Furniture industry butterfly effect from the operation
Source: | Author:tpl-c6d1aa2 | Published time: 3348 days ago | 1812 Views | Share:


　　On the corporate brand building, I believe most furniture companies have come out of the chaotic situation, to focus on a niche market tackling. For the furniture industry, brand differentiation will diversify the brand in the industry; once the furniture companies identify the brand positioning, the butterfly market will have a butterfly effect. Furniture manufacturers want to achieve substantial growth in sales, in addition to the successful positioning of their own furniture brands, another change is the two-way choice with the dealer.
　　Before our furniture business in the choice of dealers, the first look is the strength of furniture dealers, to see if they can open a shop? Opened many stores, to meet these conditions of the dealers, are high-quality dealers. This result has caused the furniture business control of these distribution greatly reduced. And now is the perspective of the furniture business has changed, "When we choose the dealer, the first look is whether their ideas consistent with the furniture business, their business culture and products are highly agree on the price Dealers are more and more not within the scope of the furniture business considerations, companies are more inclined to choose their own united front dealers.Furniture perspective changes in the industry is not the case, the business in the choice of the dealer when The more rational.And the dealer in the choice of furniture business perspective is also changing.
　　Dealers in the past, the choice of furniture companies more time to see the scale of the enterprise, corporate reputation, so that those large-scale furniture companies have become their favorite, but after several years of rapid development, both in large-scale enterprises Or marketing channels have been gradually saturated, the slide is inevitable. Clever distributors are also aware of the risks and the shifting of their targets. Now, dealers are more inclined to choose companies that are growing rapidly because these furniture companies still have a lot of market space to dig.
　　In addition, the furniture dealer in the exhibition time, furniture business will no longer give top priority to the policy. In the process of contact with the furniture dealer found that after many dealers have seen the show, has found the law from all kinds of policies, the more the better the policy of the enterprise, in other areas have shortcomings may be short Profit but this is not conducive to long-term dealer development. Good furniture products is the core competitiveness, dealers now rely on the policy has been greatly reduced. Furniture business ideas in the change, the dealer ideas are changing, ahead of preparedness will take the initiative, healthy, dynamic, is the rapid growth of new furniture enterprises, is ushering in a rapid development opportunity.